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Samsung’s alleged “blue” color option for the upcoming Galaxy S25 Ultra may have a rather pale appearance, even beyond the pastel shades usually seen in the smartphone world. According to leaked information, this new color option is far from meeting the colorful phone expectations of many users.
Samsung has previously offered models that stand out especially with pastel colors, usually as special options on Samsung.com. However, this new tone seems quite different from both the company’s past color strategies and the approaches of other brands in the industry.
Samsung’s color option reminds many people of Google’s pastel-toned color approaches in the Pixel series. For example, the Pixel 3 model offered a color called “Not Pink” with only a hint of pink. The Pixel 3a was released in “Purple-ish”, also with a very subtle shade of purple. More recently, Pixel 8 and Pixel 9 Pro models were seen in colors called “Hazel” (Hazelnut Shell), described as a mixture of gray and green.
Galaxy S25 Ultra blue will be even paler than Google’s colors
But if the leaked information is accurate, this new color of the Galaxy S25 Ultra, dubbed “blue”, will be even less prominent than these light pastel shades from Google. This raises questions about how much traction Samsung’s new color strategy will get.
Samsung’s choice comes at a time when the color gamut of smartphones is generally shaped around neutral tones like black, white and gray. For users expecting bolder and more vibrant color options, this new “blue” option could be disappointing. Nevertheless, one can imagine that Samsung aims to emphasize its minimalist design approach with this kind of color strategy.
This new color option of the Galaxy S25 Ultra seems to create controversy among users. The real-life visual impact of this color and how it will receive a reaction from consumers will become clear after the launch of the device.
